ART-IS-ZEN is a derivation on the word ‘artisan’—"a skilled manual worker who makes items that may be functional or strictly decorative." The phonetic spelling suggests a second meaning, a literal statement that ‘Art Is Zen’.
Art is defined as a diverse range of human activities and its products. Zen emphasizes the attainment of enlightenment and personal expression by direct insight into Buddhist teachings. Our fictitious firm name implies that enlightenment can be attained by the application of trade skills and through those creations.
